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Many new business owners spend hours creating a budget for their business, then proceed to put it in a desk drawer and never refer to it again.Ī solid business plan and a realistic budget can help your business stay on track, but only if you use it properly. If you know your way around Facebook, Twitter, and Instagram, great. Social media also plays a huge role in both marketing and advertising. Are customers looking to purchase organic dog biscuits for their pets? Are there currently any organic dog biscuits on the market that would compete with your biscuit? And most importantly, what would differentiate your organic dog biscuit from the others that are currently available? Once that marketing information is applied to your idea, you would then move to the advertising component, that alerts the public that your organic dog biscuit is available. Marketing researches the market to better create a product or service, while advertising’s main goal is to bring the completed product or service to the attention of the buying public.įor example, if you decide to create an organic dog biscuit, the marketing aspect would research the need for an organic dog biscuit.
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While people tend to use the terms marketing and advertising interchangeably, they are very different things. To do that, you need to have a marketing and advertising plan. In order to make money, people need to know that your business exists. While that may be true, by the time they do, you’ll likely be out of business. Insufficient Marketing and Advertisingĭon’t assume that if your products and services are great, people will find out. Make sure you monitor and manage it properly. Good cash flow is essential for business success. You may also want to calculate your free cash flow, which tells you how much money your business generates after all of your bills are paid. Run a cash flow statement weekly and look at where you stand in terms of total sales, purchases made, and money owed to you as well as the money you owe.
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The key is to implement and maintain proper cash flow management processes. By limiting the amount of inventory you keep on hand, you’ll have more cash flow into the business rather than out of the business.
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If you have a warehouse full of products or materials, you’ve effectively reduced your cash flow. You can also change credit terms to Net 10 versus the more common Net 30 in order to be paid faster.Īnother thing you can do is manage your inventory better. You can start by limiting the number of customers you offer credit to. There are lots of ways to quickly increase cash flow, including better management of your accounts receivable balances. The bottom line is that if more cash is flowing OUT of your business than flowing INTO your business, you need to boost cash flow. Inconsistent cash flow can wreak havoc on a business and is the number one reason why businesses fail. The success (or failure) of your business rests on your cash flow.īecause cash flow measures the amount of money coming into and going out of a business, it’s the most reliable indicator of financial health. Whether your business is a startup or you’ve been in business for years, cash is king.
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We’ll go over the top challenges that small business owners face and provide you with some practical solutions for how to deal with those challenges. While it’s helpful for entrepreneurs to be prepared for those challenges, having solutions in place is even more important. Even if you have a terrific idea and tons of customers clamoring for your product or service, the financial challenges of running a small business can quickly escalate. Running a small business is not for the faint of heart.